Samples: Missing "U" Card

Back in March I worked on a “Missing You” greeting card for RSVP/Ronnie Sellers. A box of samples came in the mail late last week and I was pleased as to how nice the card looked, with the vibrant colors, the white border (which I hadn’t anticipated, as I created the card for a bleed), and the bright yellow-gold envelope, below.

Inside copy: “You bet I am…it’s U!

Below: I was given the concept, with the art direction: “We are thinking this would work well with a character at a chalkboard. Alphabet is clearly legible but missing the letter ‘U’. Perhaps an obvious gap between the T and V? or a pointer aimed to missing ‘U’? Character could have ????? above head. It should be a neuter character or critter. Copy might be best near the top so occasion is quite obvious, could be in a bubble or not.:

I worked up a variety ways this could go, but never deviated from it being a dog (I’m surprised it wasn’t a rabbit given I was drawing a lot of them back then). I also wanted to try the alphabet being in another form besides being on a chalkboard. I think my personal favorite was #4–the blocks. I liked that you could see the missing ‘U’ block behind doggy.

Below: They chose #2, so I worked up a tighter rough and did some color variations to show them. In the end, they chose #2, which printed as a dark purple background, almost black. I dropped the “Hmmmm” from the rough in the end, as I thought it unneccessary. I flushed out the pup and how he would look. For the final, I added a drop shadow behind the white lettering.

As simple as this looks, a lot of time went into making it so!

3 Responses to Samples: Missing "U" Card
  1. deb alty
    June 16, 2009 | 2:12 pm
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    As you might remember(?), I am a fraidy cat when it comes to dogs….but, I have no fear of the one(s) portrayed here (or in any of your previous sketches), as you seem to give them a human(esque) quality…and I’ve never feared people!
    Love the ‘missing you/U’ card…great job!!

  2. enigma
    June 16, 2009 | 9:38 pm
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    thanks for leaving comment! i always adore your works!

  3. kathy weller
    January 15, 2010 | 5:16 pm
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    I love this! Wow thanks for taking us through the whole process. It’s so interesting, and I really appreciate it!!