Back in March I worked on a “Missing You” greeting card for RSVP/Ronnie Sellers. A box of samples came in the mail late last week and I was pleased as to how nice the card looked, with the vibrant colors, the white border (which I hadn’t anticipated, as I created the card for a bleed), and the bright yellow-gold envelope, below.
Inside copy: “You bet I am…it’s U!
Below: I was given the concept, with the art direction: “We are thinking this would work well with a character at a chalkboard. Alphabet is clearly legible but missing the letter ‘U’. Perhaps an obvious gap between the T and V? or a pointer aimed to missing ‘U’? Character could have ????? above head. It should be a neuter character or critter. Copy might be best near the top so occasion is quite obvious, could be in a bubble or not.:
I worked up a variety ways this could go, but never deviated from it being a dog (I’m surprised it wasn’t a rabbit given I was drawing a lot of them back then). I also wanted to try the alphabet being in another form besides being on a chalkboard. I think my personal favorite was #4–the blocks. I liked that you could see the missing ‘U’ block behind doggy.
Below: They chose #2, so I worked up a tighter rough and did some color variations to show them. In the end, they chose #2, which printed as a dark purple background, almost black. I dropped the “Hmmmm” from the rough in the end, as I thought it unneccessary. I flushed out the pup and how he would look. For the final, I added a drop shadow behind the white lettering.
As simple as this looks, a lot of time went into making it so!